When we talk about a blowdry club what we really mean is a salon subscription which allows it's paying members access to UNLIMITED monthly blowdries for a single monthly fee.
The simplicity is what's important. A Blowdry club is not a "book 6 get the 7th free" nor is it a "pay upfront and get 20% off" and it is most certainly not a reckless discount.
RUNNING A SALON...OR A ROLLER COASTER? - WE KNOW HOW TO SOLVE THAT!
"UNLIMITED" IS SCARY, BUT HUGELY PROFITABLE IF THE BUSINESS ENFORCES STRICT RULES TO CONTROL OVER-USE.
Let's think about that for a second, because as a salon owner "UNLIMITED" sounds scary - BUT UNLIMITED SELLS!
Unlimited appointments for a single fee is a bold statement which, for the client oozes value for money.
So why not buy 6 get one free? or bulk buy?
Well, firstly they don't sell well - it's complicated - How many do I need to buy? - when do I get my freebie? - How much do I have to spend? - how much do I save?
Secondly, these structures only entice the client who would have had 7 blowdry appointments anyway, and so has just got themselves a discount - nothing more.
WILL A SUBSCRIPTION MODEL WORK IN MY SALON?
Traditionally salons do not provide services in a subscription model, in fact not many service industries do, but the subscription model is used to turn huge profits, all over the world, even in fields you wouldn't have thought possible just a couple of years ago.
Due to the success of businesses like Netflix and Spotify, more and more companies are turning to the subscription business model to generate new revenue, and with new ideas popping up all the time and all the survey's saying that users prefer to pay a subscription rather than one off; NOW is the time to start yours.
BLOCS creators have developed the unlimited membership structure over the course of 3 years; perfecting it until it was right - No other structure is as profitable, popular or sustainable as this.
The subscription model has continued to grow in popularity through 2019-20, whereas in regular pay as you go businesses, customer acquisition costs are up more than 50% and willingness to pay for repetitive services has declined steadily for the past five years.
So there's never been a better time to start capitalizing on your customer relationships through subscription.
#Website, associated links and Social Media platforms
The content of the pages of this website is for your general information and use only and is subject to change without notice.
Neither we nor any third parties provide any warranty or guarantee as to the accuracy, timeliness, performance, completeness or suitability of the information and materials found or offered on this website for any particular purpose.
Your use of any information or materials on this website is entirely at your own risk, for which we shall not be liable. It shall be your own responsibility to ensure that any products, services or information available through this website meet your specific requirements.
This website contains material which is owned by or licensed to us. This material includes, but is not limited to, the design, layout, look, appearance and graphics. Reproduction is prohibited.
All trademarks reproduced in this website, which are not the property of, or licensed to the operator, are acknowledged on the website.
Unauthorised use of this website may give rise to a claim for damages and/or be a criminal offence.
From time to time, this website may also include links to other websites. These links are provided for your convenience to provide further information. They do not signify that we endorse the website(s). We have no responsibility for the content of the linked website(s).
Your use of this website and any dispute arising out of such use of the website is subject to the laws of England, Northern Ireland, Scotland and Wales.
#BUSINESS ADMIN AGREEMENT
This BLOCS Business Administrator Agreement (“Agreement”) contains the complete terms and conditions between us, BLOCS (“BLOCS”) and you, regarding your application to and participation in, the BLOCS Membership Program (the “BLOCS Membership Program”) as a business administrator of your own BLOCS account (a “Business Admin”)
BY SUBMITTING AN APPLICATION TO JOIN OR BY PARTICIPATING IN THE BLOCS MEMBERSHIP PROGRAM, YOU ARE CONFIRMING THAT YOU HAVE READ THIS AGREEMENT AND THE BLOCS TERMS AND CONDITIONS AND THAT YOU AGREE TO BE BOUND BY THEM AND TO THE FOLLOWING STATEMENT:
“I AGREE TO ACT AS A BUSINESS ADMIN FOR BLOCS IN RETURN FOR RESOURCES AND SUPPORT, INCLUDING; WEB BASED APPLICATION, GUIDES, DOCUMENTATION AND HOW TO VIDEOS”
“Business Admin” – The business, individual, or entity applying to or participating in the BLOCS Membership Program and that uses BLOCS’s Services in exchange for 10% commission fee of each club member’s monthly subscription as well as supplying constructive feedback, usage data and promotion of said services or product.
“BLOCS’s Services” – membership software from BLOCS.
“Commission Fees” – The amount you will be charged for each subscribed member of your membership per month as per the terms of this Agreement.
“Registration Form” – Any and all order forms or other signup or acceptance form submitted by a customer to purchase BLOCS’s Products and Services.
“Term” – the length of time agreed as a Business Admin.
“Member” – the individual user of BLOCS web application.
ENROLMENT IN THE BLOCS MEMBERSHIP PROGRAM.
To begin the enrolment process, you must submit a completed Signup Form. The Signup Form can be found at:
Pay for access at:
We will evaluate your application in good faith and will notify you of your acceptance or rejection in a timely manner. We may reject your application if we determine (in our sole discretion) that your Salon is not suitable for the BLOCS Membership Program for any reason, including, but not limited to any associated media channel’s inclusion of content that is, in our opinion, unlawful or otherwise violates our Acceptable Use Policy.
BLOCS, in its sole discretion, reserves the right to notify or to not notify any prospective Business Admin of their rejection or removal from the BLOCS Membership Program at any time.
PROMOTION OF OUR RELATIONSHIP.
USE OF IMAGES.
If you qualify and agree to participate as a Business Admin, we will make a variety of graphics, images and textual graphics available to you (each referred to herein as a “media” or collectively, as the “Medias”).
The Media will serve to identify your website, or social channel, email etc as a member of the Business Admin. You agree to cooperate fully with us in order to establish and maintain such Media. You further agree that your use of the Media must be in compliance with this Agreement at all times.
BLOCS may modify the Media from time to time in its sole discretion. You will not use graphic or textual images or text messages to promote BLOCS that are not approved in advance by BLOCS.
EXCEPT AS PERMITTED HEREIN, YOU SHALL NOT AND ARE NOT AUTHORIZED TO
USE THE BLOCS TRADEMARK, NAME OR ANY OF OUR OTHER INTELLECTUAL PROPERTY, INCLUDING WITHOUT LIMITATION, THE MEDIA, AND THE LICENSED MATERIALS (COLLECTIVELY, THE “BLOCS IP”) (OR ANY VARIATIONS OR MISSPELLINGS THEREOF OR OTHER TERM OR TERMS CONFUSINGLY SIMILAR TO ANY OF THE FOREGOING) WITHOUT BLOCS’S EXPRESS PRIOR WRITTEN PERMISSION.
USE BLOCS IP IN A DOMAIN OR WEBSITE NAME, IN ANY BIDS FOR KEYWORDS OR GOOGLE ADWORDS (OR SIMILAR PROGRAMS AT OTHER SEARCH ENGINES), IN ANY SEARCH ENGINE ADVERTISING (PAID OR OTHERWISE), IN ANY METATAGS, GOOGLE ADWORDS (OR SIMILAR PROGRAMS AT OTHER SEARCH ENGINES), KEY WORDS, ADVERTISING, SEARCH TERMS, CODE, OR OTHERWISE.
ACT IN ANY WAY THAT CAUSES OR CREATES OR COULD CAUSE OR CREATE ANY “INITIAL INTEREST CONFUSION” OVER THE USE OF BLOCS IP ON THE INTERNET OR IN ANY SEARCH ENGINE ADVERTISING. YOUR USE OF BLOCS IP IN ANY MANNER, OTHER THAN AS EXPRESSLY PERMITTED HERE UNDER SHALL CONSTITUTE UNLAWFUL INFRINGEMENT OF BLOCS’S INTELLECTUAL PROPERTY RIGHTS, AND MAY SUBJECT YOU TO CLAIMS FOR DAMAGES (INCLUDING POTENTIAL TREBLE DAMAGES FOR KNOWING OR WILLFUL INFRINGEMENT), AND THE OBLIGATION TO PAY BLOCS’S LEGAL FEES AND COSTS IN CONNECTION WITH ANY ACTION OR PROCEEDING IN WHICH BLOCS SEEKS TO ENFORCE ITS RIGHTS UNDER THIS AGREEMENT OR WITH REGARD TO ANY OF BLOCS’S INTELLECTUAL PROPERTY RIGHTS.
It is the intent of BLOCS to treat all of our customers fairly.
Accordingly, we require all BLOCS Business Admin to comply with applicable laws, regulations and guidelines concerning advertising and marketing, which require that material connections between advertisers and endorsers be disclosed.
Business Admin shall comply with all applicable data protection laws regarding the transmission of data. Including without limitation, the General Data Protection Regulation 2016/679 of European Parliament and of the Council of 27 April 2016 (the “GDPR”).
Business Admin agree to promptly assist BLOCS in complying with any data subject rights request under the GDPR that BLOCS may receive from any individuals referred to BLOCS by Business Admin. Business Admin further agrees to promptly assist BLOCS in complying with any duties to cooperate with supervisory authorities under the GDPR.
OUR COMMISSION FEE.
Our commission fee will become payable immediately following subscription sign up by members. This will occur automatically with our “fee” being subtracted from the monthly subscription plan.
The remainder will be subject to any associated delays and fees imposed by Stripe Online Payment Process portal (https://stripe.com/gb/pricing) before being deposited in to your stripe account.
Subject to the terms of this Agreement commissions will be calculated according to the specified percentage above.
BLOCS is not responsible for paying any third-party fees charged by stripe in order for you to receive Commission Fees.
BLOCS, in its sole discretion, reserves the right to modify the available commission payment methods or payment amount or payment schedule at any time. Such changes shall take effect when posted.
Customers who use BLOCS Services through our software are deemed to be BLOCS Customers , regardless of the continuation of use by business admin.
We have the right in our sole discretion to monitor signups, communication, and bookings through your software at any time to determine the effectiveness of our software.
We have the right in our sole discretion to contact all users of our software, through any contact details provided to us.
We have the right in our sole discretion to allocate members to the most appropriate membership.
Any support, disputes, or refunds regarding members is the sole responsibility of the business admin. If a dispute arises whereby a refund is necessary; 100% of the refund total will be provided by business admin to the member.
We will provide all of the information necessary for you to set up, promote, organise and run your own in-house membership scheme successfully.
POLICIES AND PRICING.
All Customers who use BLOCS Services through our software are deemed to be BLOCS Customers. BLOCS’s Terms and Conditions, rules, policies, and operating procedures will apply to all customers.
We may change our policies, pricing, and operating procedures at any time.
E-MAILS AND PUBLICITY.
You shall not create, publish, transmit or distribute, under any circumstances, any bulk email messages (also known as “SPAM”) containing links to BLOCS or our media without prior consent of those receiving such communications from you.
Your failure to abide by this Section 14, the CAN-SPAM Act of 2003, our Anti-Spam Policy, and all applicable laws relating to email communications, in any manner, will be deemed a material breach of this Agreement by you and will result in the termination of your participation in the BLOCS Membership Program.
LICENSES AND USE OF BLOCS LOGOS, MEDIA AND TRADEMARKS.
Subject to the limitations set forth above and otherwise in this Agreement, we grant you a non-exclusive, non-transferable, revocable license to:
Access our website through the Business Admin portal solely in accordance with the terms of this Agreement &
solely in connection with such affiliation, to use the BLOCS trademark and logo and similar identifying material provided by us (collectively, the “Licensed Materials”), for the sole purpose of selling BLOCS Services. You may alter, modify, or change the Licensed Materials except to remove our watermark. You are only entitled to use the Licensed Materials while you are a Business Admin in good standing and in compliance with all of the terms of this Agreement.
You shall not use the Licensed Materials for any purposes other than selling BLOCS Services. You shall not use the Licensed Materials in any manner that is disparaging or that otherwise portrays BLOCS, any hosted member of BLOCS or any BLOCS employee or representative in a negative light. We reserve all of our rights in the Licensed Materials and your license to use such material is limited to the manner described herein. We may revoke your license at any time, by giving you written notice. If not previously revoked, this license shall immediately terminate upon the termination of your participation in the BLOCS Membership Program.
You grant to us a non-exclusive license to utilize your name, title, trademarks, and logos (the “Business Admin Trademarks”) in any advertisement or other materials used to promote BLOCS and the BLOCS Membership Program, provided that BLOCS’s use of the Business Admin Trademarks is not required and is at its sole discretion. This license shall terminate upon the termination of your participation in the BLOCS Membership Program.
TERM AND TERMINATION
The term of this Agreement will begin upon our acceptance of your application and will end when terminated by either party (the “Term”). Either party may terminate this Agreement at any time, with or without cause.
You are only eligible to access of BLOCS Web Application, support and resources during the Term. BLOCS reserves the right to remove any Business Admin from the BLOCS Membership Program, and to terminate or suspend this Agreement, at any time for any reason, in BLOCS’s sole discretion.
Reasons for termination of this contract may include but are not limited to:
The use of blocs marketing support materials without providing credit back to blocs.
The use of blocs marketing support materials without using the app software.
The charge of additional fees to blocs members for blocs services.
We may modify this Agreement at any time in our sole discretion; provided that the change shall solely apply to events occurring after the date on which you accept and agree to such modifications unless you otherwise agree herein.
Such modifications shall take effect when posted on our website. Modifications may include, but are not limited to, changes in the scope of available Commission Fees, commission amounts or percentages, payment procedures, Commission Fee payment schedules, and BLOCS Membership Program rules.
If any modification is unacceptable to you, your only recourse is to terminate this agreement, in which event you shall be entitled to your rights under the unmodified Agreement prior to the date of the applicable modification. Your continued participation in the BLOCS Membership Program following our posting of any modification on our website will constitute binding acceptance of the change.
We make no express or implied warranties or representations with respect to the BLOCS Membership Program or any BLOCS Products and Services sold through the BLOCS Membership Program (including, without limitation, WARRANTIES OF FITNESS, MERCHANTABILITY, NON-INFRINGEMENT, OR ANY IMPLIED WARRANTIES ARISING OUT OF COURSE OF PERFORMANCE, DEALING, OR TRADE USAGE).
In addition, we make no representation that the operation of our website will be uninterrupted or error free, and we will not be liable for the consequences of any interruptions or errors, including the tracking of information concerning Customers during any period of interruption.
RELATIONSHIP OF PARTIES.
You and BLOCS are independent contractors, and nothing in this Agreement will create any partnership, joint venture, agency, franchise, sales representative, or employment relationship between the parties. You will have no authority to make or accept any offers or representations on our behalf. You will not make any statement, whether on your Website or otherwise, that contradicts anything in this section.
REPRESENTATIONS AND WARRANTIES.
You hereby represent and warrant to us as follows:
You have reviewed and understand this Agreement and agree to be bound by its terms.
Your acceptance of this Agreement and participation in the BLOCS Membership Program will not violate (i) any provision of law, rule, or regulation to which you are subject, (ii) any order, judgment, or decree applicable to you or binding upon your assets or properties, (iii) any provision of your by-laws or certificate of incorporation, or (iv) any agreement or other instrument applicable to you or binding upon your assets or properties.
You are the sole and exclusive owner of the Business Admin Trademarks and have the power to grant to BLOCS the license to use such marks in the manner contemplated herein, and such grant will not (i) breach, conflict with, or constitute a default under any agreement or other instrument applicable to you or binding upon your assets or properties, or (ii) infringe upon any trademark, trade name, service mark, copyright, or other proprietary right of any third person or entity.
You are not required to obtain consent, approval, or authorization of, or exemption by, or filing with, any governmental authority or any third party in connection with your entrance into this Agreement
There is no pending or threatened claim, action, or proceeding against you, or any affiliate of yours with respect to the Business Admin Trademarks, and, to the best of your knowledge, there is no basis for any such claim, action, or proceeding.
During the Term, you will not include in your Business Admin website content that is, in our opinion, unlawful, harmful, threatening, defamatory, obscene, harassing, racially, ethically, or otherwise objectionable or are in violation of our Terms and Conditions.
You are at least eighteen (18) years of age.
LIMITATION OF LIABILITY.
WE WILL NOT BE LIABLE FOR ANY INDIRECT, SPECIAL, INCIDENTAL, OR CONSEQUENTIAL DAMAGES, OR ANY LOSS OF REVENUE, PROFITS, OR DATA, ARISING IN CONNECTION WITH THIS AGREEMENT OR THE BLOCS MEMBERSHIP PROGRAM, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
You hereby agree to indemnify and hold harmless BLOCS and its subsidiaries and affiliates and business admins, and their directors, officers, employees, agents, shareholders, partners, members, and other owners, against any and all claims, actions, demands, liabilities, losses, damages, judgments, settlements, costs, and expenses (including reasonable attorneys’ fees) (any or all of the foregoing hereinafter referred to as “Losses”) insofar as such Losses (or actions in respect thereof) arise out of or are based on (i) any claim that our use of the Business Admin Trademarks infringes on any trademark, trade name, service mark, copyright, license, intellectual property, or other proprietary right of any third party, (ii) any misrepresentation of a representation or warranty or breach of a covenant and agreement made by you herein, or (iii) any claim related to your Business Admin Site, including, without limitation, its development, operation, maintenance and content therein not attributable to us.
Each of the parties hereto agrees that all information including, without limitation, the terms of this Agreement, business and financial information, BLOCS and vendor lists, and pricing and sales information, shall remain strictly confidential and shall not be utilized for any purpose outside the terms of this Agreement except and solely to the extent that any such information is (a) already lawfully known to or independently developed by the receiving party, (b) disclosed in published materials, (c) generally known to the public, or (d) lawfully obtained from any third party any obligation of confidentiality to the discloser hereunder.
Notwithstanding the foregoing, each party is hereby authorized to deliver a copy of any such information (a) to any person pursuant to a valid subpoena or order issued by any court or administrative agency of competent jurisdiction, (b) to its accountants, attorneys, or other agents on a confidential basis, and (c) otherwise as required by applicable law, rule, regulation, or legal process including, without limitation, the Securities Exchange Act of 1933, as amended, and the rules and regulations promulgated there under, and the Securities Exchange Act of 1934, as amended, and the rules and regulations promulgated there under.
You understand that we may at any time (directly or indirectly) solicit BLOCS relationships on terms that may differ from those contained in this Agreement. We may also solicit relationships with entities that operate websites that are similar to or compete with your business. You have independently evaluated the desirability of participating in the BLOCS Membership System and are not relying on any representation, guarantee, or statement other than as set forth in this Agreement
Governing Law. The laws of the United Kingdom will govern this Agreement, without reference to rules governing choice of laws.
Assignment. You may not assign this Agreement, by operation of law or otherwise, without our prior written consent. Subject to that restriction, this Agreement will be binding on, inure to the benefit of, and be enforceable against the parties and their respective successors and assigns Waiver.
Our failure to enforce your strict performance of any provision of this Agreement will not constitute a waiver of our right to subsequently enforce such a provision or any other provision of this Agreement.
Since it is not our intention to collect personal information from children, no child specific policy is described.
If you have any questions or concerns about our privacy commitment, please e-mail us.
You should check this page from time to time to ensure that you are happy with any changes.
2.0 Relevant Legislation
The business and its website is designed to comply with the following national and international legislation concerning user privacy and data protection:
UK Data Protection Act 1988 (DPA)
EU Data Protection Directive 1995 (DPD)
EU General Data Protection Regulation 2018 (GDPR)
Our compliance with the above legislation (all of which are stringent in nature) means that this site is likely to be compliant with the data protection and user privacy legislation set out by many other countries and territories as well.
If you are unsure about whether this site is compliant with your own country of residences’ specific data protection and user privacy legislation, you should contact our data protection team (details of which can be found in section 8.1 at the end) for clarification.
3.0 Personal information that this site collects, how it uses it, how it stores it and how long it is kept
We may collect the following information:
Name and title
Contact information including email address and telephone number
Demographic information such as postcode, preferences, and interests
Other information relevant to the service we are providing.
We require this information to understand your needs, provide you with a better service, keep you safe and our Internal record keeping.
We may use the information to improve our products and services.
We may periodically send promotional email about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone or mail.
We may use the information to customise the website according to your interests.
We may also release information relating to you to regulatory or law enforcement authorities.
3.2 How long we will keep your data
We will store your data in our database securely for 2 years. The purpose for this will be to keep in touch with you and your situation, and update our records. After this period, we will permanently and safely delete your data if we have not got an on-going relationship with you, or if you are no longer requiring our services. If you want us to delete your data before this period, you may request for us to do this and your data will be permanently deleted from our database.
4.0 Email Newsletter
We may use an email newsletter to help us maintain an effective communication line with you.
To subscribe to our newsletter emails, you will be required to provide your email address. We will use your email address to keep you informed of the latest news. If you no longer wish to receive this information, unsubscribe links are provided in every email.
5.0 Securing your data
We are committed to ensuring that your information is secure. In order to prevent the loss, misuse, alteration or unauthorised access of your personal information, we have put in place suitable technical and organisational precautions to safeguard and secure the information we collect. All the personal information you provide is stored on secure servers.
We use a number of different cookies on our site. If you do not know what cookies are, or how to control or delete them, then we recommend you visit www.aboutcookies.org for detailed guidance.
The list below describes the cookies we use on this site and what we use them for. Currently we operate an ‘explicit consent’ policy which means that you have the option to consent to cookie usage when you first visit our site, by ticking an ‘opt in’ box. If you are not happy, then you should either not use this site, or you should delete the cookies having visited the site, or you should browse the site using your browser’s anonymous usage setting (called “Incognito” in Chrome, “InPrivate” for Internet Explorer, “Private Browsing” in Firefox and Safari.)
6.1 How to disable Cookies/ Opt out
All modern browsers allow you to change your cookie settings. These settings will typically be found in the ‘options’ or ‘preferences’ menu of your browser. In order to understand these settings, the following links may be helpful, otherwise you should use the ‘Help’ option in your browser for more details.
Cookie settings in Internet Explorer
Cookie settings in Firefox
Cookie settings in Chrome
Cookie settings in Safari
6.2 First Party Cookies
These are cookies that are set by this website directly.
You can find out more about Google’s position on privacy as regards its analytics service at http://www.google.co.uk/intl/en/analytics/privacyoverview.html
Google are based in the USA and are EU-U.S Privacy Shield compliant.
6.3 Third Party Cookies
These are cookies set on your machine by external websites whose services are used on this site. Cookies of this type are the sharing buttons across the site which allow visitors to share content onto social networks. Cookies are currently set by LinkedIn, Twitter, Facebook, Xing and Google+. In order to implement these buttons, and connect them to the relevant social networks and external sites, there are scripts from domains outside of our website. You should be aware that these sites are likely to be collecting information about what you are doing all around the internet, including on this website.
You should check the respective policies of each of these sites to see how exactly they use your information and to find out how to opt out, or delete, such information.
6.4 Session Cookies
We use a session cookie to remember your log-in details for you. These we deem strictly necessary to the working of the website. If these are disabled then various functionality on the site will be broken, including the ability to log-in.
6.5 Flash Cookies
Flash cookies may be used to store user preferences for media player functionality and without them some flash content may not render correctly.
6.6 Links to other websites
Our website may contain links to enable you to visit other websites of interest easily. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
7.0 Controlling and retaining your personal information
We will continue to hold your data with the view to providing future services to you.
We will not sell, distribute or lease your personal information to third parties unless we have your consent or are required by law.
7.1 Your rights
You have the right to ask for a copy of the personal information held about you by us, and the right to ask us to correct any inaccuracies in that information, including deletion. You also have the right to withdraw your consent to your personal information being collected, as well as the right to object to us processing your data at the first point of our contact with you (usually via email).
To send a request in relation to any of these rights or lodge a complaint about the way in which we are handling your data, please submit a written request using the contact details found on our website.
Further details about these rights are outlined below.
7.2 Right to a Subject Access Request
You have the right to get a copy of the information which we hold about you, under the General Data Protection Regulations (GDPR) 2018. This is known as a subject access request (SAR).
If you would like a copy of the information we hold on you please email us.
If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above email address. We will promptly correct any information found to be incorrect.
7.3 Right to complain
If you feel that there is a problem with the way we are handling your data, and you cannot resolve this issue with us directly, then you have a right to contact and complain to the Information Commissioner’s Office (ICO) at ico.org.uk.
8.0 Data Breaches
We will report any unlawful data breach of this website’s database or the database(s) of our third party data processor, i.e. Google Analytics, to any and all relevant persons and authorities within 72 hours of the breach if it is apparent that personal data stored in an identifiable manner has been stolen.