BRING THEM IN WITH A FREEBIE,
BUT MAKE THEM WORK FOR IT.
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By Matthew Business Plan
OFFER REFERRALS DISCOUNTS
To kick the membership off give up to 10 memberships in the first month – free.

To do this we suggest you run a Facebook Marketing Campaign to win 3 memberships and hand pick clients from your salon for the other 7 memberships. The Codes themselves can either be purchased via your blocs account (salonblocs.com/app/gift-subscription/[your business name]) at full cost or at a discount via our online shop (salonblocs.com/shop)

Release FB teasers in the first 2 weeks then on the third 3rd create a competition.
To build interest in your club release teaser on facebook a couple of weeks before you launch your competition. These should be along the lines of “Who would love a membership of unlimited pampering?”
Then on the third week launch your competition. Here are some tips:
  • Use video rather than image.
  • Set a tagging comp (eg “tag a friend that deserves…”)
  • Make it so that they must say “why”
  • Make it so they must share to the friend.

A Facebook ad/post will be promoted by FB algorithms if it gets:

  • Long comments
  • Shares with further engagement
  • Video that is viewed for 60 seconds or more
Below are examples of competitions ran by our members which you can copy. Remember to go back to the resource page and use imagery and videos from there to make you advert stand out.
Hand Pick the other 7
The other 7 you should hand pick yourself from your current client base. Choose clients who already promote you, who have links or relationships with other people you want in your club and who you think the club would suit. DO NOT PICK A BLOWDRY CLIENT.
The legal bit:

We must encourage you to run your facebook comp fairly and to cover your back – therefore please explain the rules of your comp in your competition T&Cs – or use ours HERE.

We also recommend you have these 10 members sign a contract of affiliation, where by they agree to provide testimonials, have photos taken in the salon, bring a friend to the double appointment etc

Here are the example posts for you:
Use this video for you first promotion…

Download it here
Up next: 6. train your team.
Matthew / About Author
Matthew Hellier has over a decade of experience marketing digital brands locally and internationally.

He has developed expertise in areas ranging from Consultation to Entrepreneurship, from Brand launching to Brand Activation, business administration to marketing and World Wide Web services and more.
Over the course of years following all these developments, he has helped himself adapt and groom through various strategies at the organizational level.

His experience with working in multiple appointments has also made him diversified to work along with teams of different skill sets, may it be engaging with graphic designers, web developers, marketing executives, sales and operations, and even web-based research and development.
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