BRING THEM IN WITH A FREEBIE,
BUT MAKE THEM WORK FOR IT.
By Matthew Business Plan
OFFER REFERRALS DISCOUNTS
To kick the membership off give up to 10 memberships in the first month – free.

WHY??!! – Because from experience, clubs with less than 10 members in month one fail to get off the ground. With a base of 10 word of mouth will soon carry your membership over 20, 30 , 40 members.

To do this we suggest you run a Facebook Marketing Campaign to win 3 memberships and hand pick clients from your salon for the other memberships.

Whilst holding back the launch of the club until you have at least 10 members signed up waiting to subscribe. 

You can send your free members voucher codes either purchased via your blocs account (salonblocs.com/app/gift-subscription/[your business name]) at full cost or at a discount via our online shop (salonblocs.com/shop)

If you get in touch and ask nicely – we may even give you a few for free 🙂  

Week 1&2 Release your teasers…
To build interest in your club release social media teaser a couple of weeks before you launch your competition. These should be short attractive posts which encourage interaction. Help your post promote well on Facebook by encouraging users to:
  • Like
  • Long comment
  • Share, which drives further engagement.
  • Watch a video for more than 60 sec.

 

****Example****

“What would be the best thing about visiting the salon every week, as many times as you liked and why?????
#joinourclub
Coming June 2019….”

Week 3 Select your Ambassadors…
So you will choose 4,5,6,or 7 clients who you feel would both benefit from a BD club membership and be in a position to help you promote your club.

Your 7 hand picked clients should be (ideally):

✔️ Active on Social media.
✔️ Already an advocate of the salon.
✔️ Active in the community (clubs, business owners)
✔️ Someone who can use your club in non-peak times, like a new mum.

Add all free members to a facebook “Blowdry Club” Group and encourage members to:

  • Post photos.
  • Post feedback.
  • Share experiences.
  • Help each other with software.
Week 4 Launch your competition.
In week 4 we want to launch your facebook competition to win a months membership. Keep in mind:

🌟 We are looking for 3 memberships to give away as a Facebook Competition.

🌟 Post, promote, like and share the hell out of this all week long.

🌟 Have your team, friends and family engage with it.

🌟 SEND A LINK & SCREEN SHOT TO US SO WE CAN ENGAGE WITH IT TOO.

🌟For best results fulfill all the following:

  • Use video rather than image.
  • Set a tagging comp (eg “tag a friend that deserves…”)
  • Make it so that they must say “why”
  • Make it so they must share to the friend.

🌟 To highlight this post to it’s full potential we also suggest you promote it as a paid ad for the cost of one single membership in your club.

You can use this Video to promote the competition:

Below are examples of competitions ran by our members which you can copy. Remember to go back to the resource page and use imagery and videos from there to make you advert stand out.

Up next: 6. train your team.
Matthew / About Author
Matthew Hellier has over a decade of experience marketing digital brands locally and internationally.

He has developed expertise in areas ranging from Consultation to Entrepreneurship, from Brand launching to Brand Activation, business administration to marketing and World Wide Web services and more.
Over the course of years following all these developments, he has helped himself adapt and groom through various strategies at the organizational level.

His experience with working in multiple appointments has also made him diversified to work along with teams of different skill sets, may it be engaging with graphic designers, web developers, marketing executives, sales and operations, and even web-based research and development.
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