So here it is in full the 4 week launch plan
The 4 week launch guide for your membership.
- Create and setup (fully) your blocs account. – 4 weeks to go
- post teasers on facebook, encouraging comments..
- preload your diary with plenty of availability. – 3 weeks to go
- hand pick 7 clients who would be perfect members.
- Release your second teasers on facebook. – 2 weeks to go
- train your team on how to use and sell blocs
- launch you competition – 1 week to go
- Launch you new Membership Club.
now Promote, review, repeat
after the INITIAL launch keep up the promotion, review what works and repeat it! Let the public know how well your members are getting on with facts, figures and feedback.
Show the world that your members are benefiting from the bd club, post photos of them – glass in hand in the salon. Write a news story about it, host a BD club event (add a charity element and get it in the local paper) share, share, share.