
Setting the right price, for your subscription can depend on many factors such as your location. existing pricing structure, planned use of BD Club etc
As a guide we suggest you charge around double or triple your average blowdry price per month to your members. Once up and running expect your members to receive around 5 to 6 appointments per month each.
Do not be greedy on price, it’s all about the wow factor; for the marketing to work; your audience must feel its amazing value.
Here’s our Salon Blowdry Club in figures:
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Monthly subscription: £40
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BD club Members: 50
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Average monthly appointments: 6
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Team size: 9 stylists
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Number of stations: 8
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Average blowdry cost: £22
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BD Club Link: emmahellier.com/ehblowdryclub
