SETTING THE RIGHT PRICE FOR YOUR CLUB IS VITAL,
KEEP YOUR BOTTOM LINE IN MIND BUT DON'T GET GREEDY...
By Matthew Business Plan
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Setting the right price, for your subscription can depend on many factors such as your location. existing pricing structure, planned use of BD Club etc

As a guide we suggest you charge around double or triple your average blowdry price per month to your members. Once up and running expect your members to receive around 5 to 6 appointments per month each.

Do not be greedy on price, it’s all about the wow factor; for the marketing to work; your audience must feel its amazing value.

Here’s our Salon Blowdry Club in figures:

  • Monthly subscription: £40
  • BD club Members: 50
  • Average monthly appointments: 6
  • Team size: 9 stylists
  • Number of stations: 8
  • Average blowdry cost: £22
  • BD Club Link: emmahellier.com/ehblowdryclub
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up next: 3. THINK ABOUT THE LOGISTICS
Matthew / About Author
Matthew Hellier has over a decade of experience marketing digital brands locally and internationally.

He has developed expertise in areas ranging from Consultation to Entrepreneurship, from Brand launching to Brand Activation, business administration to marketing and World Wide Web services and more.
Over the course of years following all these developments, he has helped himself adapt and groom through various strategies at the organizational level.

His experience with working in multiple appointments has also made him diversified to work along with teams of different skill sets, may it be engaging with graphic designers, web developers, marketing executives, sales and operations, and even web-based research and development.
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